• About Us
  • Advertise
  • Privacy & Policy
  • Contact Us
Sunday, September 24, 2023
Tourism Focus Zimbabwe
26 °c
Harare
18 ° Sun
19 ° Mon
19 ° Tue
20 ° Wed
Advertisement
  • Home
  • NewsLatest
  • EXHIBITION
  • SAFARI
  • TRANSPORT
  • Entertainment
  • PLACES
  • OPINION
  • SPORTS
  • ENVIRONMENT
No Result
View All Result
  • Home
  • NewsLatest
  • EXHIBITION
  • SAFARI
  • TRANSPORT
  • Entertainment
  • PLACES
  • OPINION
  • SPORTS
  • ENVIRONMENT
No Result
View All Result
Tourism Focus Zimbabwe
No Result
View All Result
Home Uncategorized

Soccer legends good for tourism marketing

Daniel Chigundu by Daniel Chigundu
July 25, 2018
in Uncategorized
0
0
SHARES
Share on FacebookShare on Twitter

By Daniel Chigundu

RelatedNews

Quarantine affecting restart of aviation in Africa | Tourism Focus Zimbabwe

A JOINT STATEMENT ON TOURISM AND COVID-19 – UNWTO AND WHO CALL FOR RESPONSIBILITY AND COORDINATION

February 26, 2020
Lookout Café now opening in September

Lookout Café now opening in September

April 25, 2019
China a vital global tourism source market: Mupfumira

What Zimbabwe must do to attract Chinese tourists

April 8, 2019
China a vital global tourism source market: Mupfumira

China a vital global tourism source market: Mupfumira

April 7, 2019
ADVERTISEMENT

ZIMBABWE Tourism Authority (ZTA) chief executive Dr Karikoga Kaseke has said the World Class Legends (WCL) who are in the country to play an exhibition match are good for marketing tourism owing to their huge following.

The country’s tourism has been lagging behind owing to poor marketing strategies which were a result of lack of adequate funding from the government.

Tourism thrives with high levels of consistent marketing as there is a wide competition for tourists from countries.

However, since the coming in of the new dispensation, things have begun to change as the country is slowly opening up to the world and engaging new markets.

Addressing the media, Dr Kaseke said the coming in of the World Class Legends is in line with President Emmerson Mnangagwa’s vision of Opening Zimbabwe for Business.

“They (WCL) have become friends of Zimbabwe, they support the vision of our President that Zimbabwe is Open for Business; it’s purely an economic mantra. They are playing an exhibition match in support of that vision.

“They have a massive following of over 3 billion combined on social media and the purpose is to show that Zimbabwe is peaceful a country and we uphold our peace.

“No tourist would want to go to a country where their safety is not guaranteed, Zimbabwe is peaceful and we want to show that through soccer and this is not a soccer developmental match, we are not developing soccer but marketing our tourism destination it’s a marketing issue,” he said.

Speaking at the same briefing, WCL manager Mr Garcia said the legends are glad to be in Zimbabwe and they are going to make a documentary about their experience in the country and share with the world especially in Europe.

“The match is going to be on Wednesday, all the players are here and they will play against Zimbabwean legends.

“We have come to promote the country, we are promoting the country for the world, and we will make a nice documentary and share in Europe that Zimbabwe is a safe destination,” he said.

TV personality Chanita Foster who is also in the country scouting for business opportunities said she had been amazed by the level of safety in the country and that she looking forward to coming back to the country and to do business.

“It feels good to come to a country without calling your Embassy for security and be able to walk in the streets without security.

“I am in Zimbabwe alone and I was sent by our company, we are scouting for business opportunities to see where we can build our warehouses and I look to forward to come back and to do business in Zimbabwe our company is represented in 156 countries across the world,” she said.

ADVERTISEMENT
Next Post

We are serious about UK: Dr Kaseke

Daniel Chigundu

Daniel Chigundu

Daniel Chigundu is a journalist who writes about tourism, entertainment and parliamentary issues. He is a blogger and works with various organizations on their social media platforms such as OpenParlyZW. He loves to travel and taking pictures of beautiful places. He has been a journalist since September 2009.

Next Post

We are serious about UK: Dr Kaseke

ZTA targets UK Diaspora…move to boost tourist arrivals

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Newsletter Signup

Recent News

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

September 20, 2023
Barbara Rwodzi appointed Tourism Minister

Barbara Rwodzi appointed Tourism Minister

September 11, 2023
Arrivals increase by 62% spurred by marketing and investment drives

Arrivals increase by 62% spurred by marketing and investment drives

August 18, 2023
Zim to host UNWTO media training

Zim to host UNWTO media training

July 27, 2023
Disinformation affecting uptake of tobacco harm reduction products

Disinformation affecting the uptake of tobacco harm reduction products

October 14, 2022
ZIMRA to host breakfast with tourism players at Sanganai/Hlanganani |Tourism Focus Zimbabwe

ZIMRA to host breakfast with tourism players at Sanganai/Hlanganani

October 7, 2022
ADVERTISEMENT
  • Trending
  • Comments
  • Latest
Meet Quincey Moyo: a Zimbabwean cabin crew member with Emirates

Meet Quincey Moyo: a Zimbabwean cabin crew member with Emirates

August 29, 2019
Why Chiremba Balancing Rocks must be developed

Why Chiremba Balancing Rocks must be developed

January 7, 2019
This is the Victoria Falls, there is debate whether to change its name or not

Re-naming Victoria Falls, Is it a good or bad thing?

July 18, 2020
Meet Merna Cremer a Zimbabwean pilot with Emirates

Meet Merna Cremer a Zimbabwean pilot with Emirates

December 31, 2019
Pamushana Africa Transport promoting domestic tourism

Pamushana Africa Transport promoting domestic tourism

2

Fly Lusaka to Durban this September for US$99

1

Zimbabwe Council of Tourism rebrands

1

Ashanti King coming for Zim Carnival

1
Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

September 20, 2023
Barbara Rwodzi appointed Tourism Minister

Barbara Rwodzi appointed Tourism Minister

September 11, 2023
Arrivals increase by 62% spurred by marketing and investment drives

Arrivals increase by 62% spurred by marketing and investment drives

August 18, 2023
Zim to host UNWTO media training

Zim to host UNWTO media training

July 27, 2023
  • About Us
  • Advertise
  • Privacy & Policy
  • Contact Us
Call us: +263 77 498 1216

Copyright © 2020 Tourism Focus Zimbabwe

No Result
View All Result
  • HOME
  • NEWS
  • EXHIBITION
  • SAFARI
  • TRANSPORT
  • ENTERTAINMENT
  • PLACES
  • OPINION
  • SPORTS
  • ENVIRONMENT

Copyright © 2020 Tourism Focus Zimbabwe