• About Us
  • Advertise
  • Privacy & Policy
  • Contact Us
Sunday, September 24, 2023
Tourism Focus Zimbabwe
26 °c
Harare
18 ° Sun
19 ° Mon
19 ° Tue
20 ° Wed
Advertisement
  • Home
  • NewsLatest
  • EXHIBITION
  • SAFARI
  • TRANSPORT
  • Entertainment
  • PLACES
  • OPINION
  • SPORTS
  • ENVIRONMENT
No Result
View All Result
  • Home
  • NewsLatest
  • EXHIBITION
  • SAFARI
  • TRANSPORT
  • Entertainment
  • PLACES
  • OPINION
  • SPORTS
  • ENVIRONMENT
No Result
View All Result
Tourism Focus Zimbabwe
No Result
View All Result
Home News

Mupfumira to meet Mthuli Ncube over tourism

Daniel Chigundu by Daniel Chigundu
September 14, 2018
in News
0

Environment, Tourism and Hospitality Industry Minister Prisca Mupfumira

2
SHARES
Share on FacebookShare on Twitter

By Daniel Chigundu

RelatedNews

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

September 20, 2023
Barbara Rwodzi appointed Tourism Minister

Barbara Rwodzi appointed Tourism Minister

September 11, 2023
Arrivals increase by 62% spurred by marketing and investment drives

Arrivals increase by 62% spurred by marketing and investment drives

August 18, 2023
Zim to host UNWTO media training

Zim to host UNWTO media training

July 27, 2023
ADVERTISEMENT

ENVIRONMENT, Tourism and Hospitality Industry Minister Prisca Mupfumira has said she is going to meet the new Finance Minister Mthuli Ncube to apprise him on the importance of the tourism sector to the economy and the funding requirements.

Tourism is said to be one of the country’s lowest hanging fruit with quick returns in terms of trying to revive the economy provided it is adequately funded.

Zimbabwe Tourism Authority (ZTA) a parastatal charged with marketing the country’s tourism sector requires about US$17 million to effectively implement its marketing strategies that include participating in various travel shows and having marketing offices in certain source markets such as China.

Of the US$17million, the US$6 million is expected to come from the 2 percent Tourism Levy, while the remaining US$11 million is supposed to be met by the government through treasury.

However, the government has been unwilling in the past to avail the US$11 million, despite the promises by the former Finance Minister Patrick Chinamasa in September of 2017.

This has seen ZTA failing to effectively discharge its mandate of luring tourists to the country especially from such countries as China which is the biggest source market for outbound tourists in the world.

Zimbabwe is relatively unknown in China but is looking at attracting at least 150 000 Chinese tourists by 2025 and this would require a lot of marketing funds and a buy-in of the vision by government especially from the top.

Addressing the media recently Minister Mupfumira said they had effectively sold their vision to Chinamasa such that he was now in the picture with regards to the needs of the sector adding that she is going to do the same with Minister Ncube.

“The former Minister (Patrick Chinamasa) was now beginning to understand tourism and how it works, so I am going to meet the new minister and sit down with him so that he can understand the importance of carnival and supporting the tourism marketing activities,” she said.

Mupfumira’s decision to meet the finance minister comes just at the right time when the government is about to start consultations for its 2019 Annual National Budget.

Before his removal from the government, Chinamasa was of the view that most of the budget should be allocated to such sectors as tourism which is productive so that they can continue to bring more foreign currency for the country.

Tourism is one of the few reliable foreign currency earners for the country together with mining and agriculture and has the potential to do even better with enough support.

Currently, government through the Reserve Bank of Zimbabwe has availed a US$15 million facility for the tourism sector for recapitalisation purposes and while many applauded the fund, so are of the view that it is too little given the magnitude of retooling that the sector should undertake in order to be up to date with the present.-

Tags: ChinaMthuli NcubePRISCA MUPFUMIRAZTA
ADVERTISEMENT
Previous Post

Zodwa WaBantu victim of Mzembi, Kaseke fight

Next Post

Christ Embassy wins carnival awards

Daniel Chigundu

Daniel Chigundu

Daniel Chigundu is a journalist who writes about tourism, entertainment and parliamentary issues. He is a blogger and works with various organizations on their social media platforms such as OpenParlyZW. He loves to travel and taking pictures of beautiful places. He has been a journalist since September 2009.

Next Post

Christ Embassy wins carnival awards

Emirates Zim’s favourite international airline

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Newsletter Signup

Recent News

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

September 20, 2023
Barbara Rwodzi appointed Tourism Minister

Barbara Rwodzi appointed Tourism Minister

September 11, 2023
Arrivals increase by 62% spurred by marketing and investment drives

Arrivals increase by 62% spurred by marketing and investment drives

August 18, 2023
Zim to host UNWTO media training

Zim to host UNWTO media training

July 27, 2023
Disinformation affecting uptake of tobacco harm reduction products

Disinformation affecting the uptake of tobacco harm reduction products

October 14, 2022
ZIMRA to host breakfast with tourism players at Sanganai/Hlanganani |Tourism Focus Zimbabwe

ZIMRA to host breakfast with tourism players at Sanganai/Hlanganani

October 7, 2022
ADVERTISEMENT
  • Trending
  • Comments
  • Latest
Meet Quincey Moyo: a Zimbabwean cabin crew member with Emirates

Meet Quincey Moyo: a Zimbabwean cabin crew member with Emirates

August 29, 2019
Why Chiremba Balancing Rocks must be developed

Why Chiremba Balancing Rocks must be developed

January 7, 2019
This is the Victoria Falls, there is debate whether to change its name or not

Re-naming Victoria Falls, Is it a good or bad thing?

July 18, 2020
Meet Merna Cremer a Zimbabwean pilot with Emirates

Meet Merna Cremer a Zimbabwean pilot with Emirates

December 31, 2019
Pamushana Africa Transport promoting domestic tourism

Pamushana Africa Transport promoting domestic tourism

2

Fly Lusaka to Durban this September for US$99

1

Zimbabwe Council of Tourism rebrands

1

Ashanti King coming for Zim Carnival

1
Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

Heat-not-burn products will not kill the tobacco market: Dr Kgosi Letlape

September 20, 2023
Barbara Rwodzi appointed Tourism Minister

Barbara Rwodzi appointed Tourism Minister

September 11, 2023
Arrivals increase by 62% spurred by marketing and investment drives

Arrivals increase by 62% spurred by marketing and investment drives

August 18, 2023
Zim to host UNWTO media training

Zim to host UNWTO media training

July 27, 2023
  • About Us
  • Advertise
  • Privacy & Policy
  • Contact Us
Call us: +263 77 498 1216

Copyright © 2020 Tourism Focus Zimbabwe

No Result
View All Result
  • HOME
  • NEWS
  • EXHIBITION
  • SAFARI
  • TRANSPORT
  • ENTERTAINMENT
  • PLACES
  • OPINION
  • SPORTS
  • ENVIRONMENT

Copyright © 2020 Tourism Focus Zimbabwe