POPULAR airline Emirates has renewed its 20-year-old partner with Collingwood Football Club which is one of Australia’s most supported clubs.
The partnership which was formed in 1999 has been attributed with helping in delivering excellence in the Australian Football League.
Commenting on the partnership, Emirates divisional vice president Australasia Barry Brown said the longevity of the sponsorship is as a result of Australia’s passionate sporting culture and the club’s values and ambitions, which reflect Emirates’ commitment to the local Australian market for two decades.
“We’re proud to be renewing our partnership with Collingwood Football Club after 20 years as Premier Partner, making it one of our longest standing sports sponsorships globally. It’s a true partnership in every sense of the word and has created opportunities to connect travellers with an iconic Australian club.
“Sport is an incredibly powerful connector of people, bringing them together for moments of success and triumph. The Collingwood Football Club has an abundance of passion and dedication, mirroring Emirates’ commitment to its customers through superior service and a world-class experience,” he said.
Collingwood Football Club president Eddie McGuire applauded the airline’s support to the club in the past 20 years.
“The partnership between Emirates Airlines and Collingwood is one of the most significant and enduring in Australian sport. At Collingwood, we believe in offering a helping hand to those in need, which is why we will never forget the role our friends at Emirates played in helping Collingwood back on to its feet two decades ago.
“Side by side ever since, our two organisations have grown and prospered, today, together, Collingwood and Emirates personify excellence, innovation, ambition with care and professionalism. Twenty years ago, Emirates and Collingwood took flight. Together, they continue to fly first class,” said McGuire.
The Emirates logo has been proudly displayed on the front and back of Collingwood’s Guernseys and shorts during the club’s matchday games for two decades.
The airline has invested more than $100 million in the Australian market through the arts, community initiatives and sports industry, including the Sydney and Melbourne Symphony Orchestras.