PAMUSHANA Africa Transport is one of the few companies in the private sector that should be applauded for playing their part in promoting domestic tourism.
The transport company has been organising one-day-tours to various tourism destinations in the country and has so far travelled with over 300 people on these tours.
Domestic tourism has the potential to generate a huge chunk of revenue for the country if effectively managed and promoted.
Despite Zimbabwe being blessed with a lot of attractive natural resources (flora and fauna), most locals have not had the opportunity to enjoy them and are not even aware of their existence.
In an interview, Pamushana said they are organising the tours as a way of encouraging people to travel around.
“The idea is to promote domestic tourism; it’s to encourage people to travel around. We are doing this initiative at break-even because we believe that there is a lot of happiness we can derive by seeing our customers happy to see new places.
“Since we began our first trip to Nyanga, we have travelled with over 300 different people, as small as we are; we feel it’s a positive stride,” the company said.
According to Pamushana, they are currently organising the tours on their own and have yet to receive any support or assurances from the government.
Tourism is one of the most performing sectors in the economy and has been identified as one of the key pillars of economic revival.
As if that is not enough, the government went to regard tourism as the country’s low hanging fruit with quick wins.
Currently, the tourism sector in Zimbabwe mainly depends on foreign tourists as not many locals travel for leisure owing to economic hardships.
Environment, Tourism and Hospitality Industry Minister Prisca Mupfumira has underscored the need to promote domestic tourism in the country and her ministry is doing a lot of activities in that regard.
On its tours, Pamushana Africa Transport says it has been charging in Bond Notes but is now pricing in US Dollars although customers have the option to pay with RTGS.
“We have been pricing our tours in Bond Notes until recently. The continuous changes of prices in RTGS made it difficult for planning, hence we now price them in USD, but are payable in RTGS or Bond. This means we can plan all commitments to the end.
“We only do transportation and organisation of the tour. But activities and other things are provided by venue operators,” said the company.