Zimbabwe Tourism Authority (ZTA) chief executive Winnie Muchanyuka says participating in at international exhibitions is important because it gives the country an opportunity to source new tourism markets.
The country was part of the 2022 edition of the Commonwealth Business Forum that was held in Kigali Rwanda from the 21st to the 23rd of June.
Zimbabwe Tourism Authority was part of the Zimbabwe delegation that was led by the deputy Minister of Foreign Affairs, Honourable David Musabayana.
Also on the delegation was the Deputy Minister of Environment, Climate, Tourism and Hospitality Industry, Honourable Barbra Rwodzi, there was Zimtrade, ZESA, University of Zimbabwe, Forestry Commission and Zimbabwe Investment and Development Agency.
Speaking on the sidelines of the forum, Muchanyuka, said the Forum provided a perfect platform to engage, network and connect with the potential investing international community.
“International exhibitions and business forums serve more than just to showcase our unique products and services, but offers networking opportunities with potential investors, top-level industry professionals and tourism leaders to source new markets and develop new tourism markets,” she said.
ZTA also actively participated in the Commonwealth Heads of Government Meeting (CHOGM) Street Exhibition which was running concurrently with the Forum together with the Zimbabwe Embassy and other agencies.
The exhibition took place at the Commission square where ZTA has an opportunity showcase Zimbabwe tourism products to the delegates and the general public.
The Business Forum brought together over 1000 participants, including Government and business leaders, innovators across several sectors and global thought leaders.
The Business Forum was hosted by the Government of Rwanda in partnership with the Commonwealth Enterprise and Investment Council (CWEIC) on the side-lines of the CHOGM.