Zimbabwe is expected to enhance its destination marketing efforts by engaging the Middle East at the Business Connect Centre in Dubai.
According to the Zimbabwe Tourism Authority (ZTA) statement, the engagement event will take place from the 5th to the 6th of March.
About 40 delegates drawn from the tourism operators are said to have already confirmed their participation.
ZTA Acting chief executive Givemore Chidzidzi said the event will signal the reopening of reengagement with key source markets
‘’This event marks the beginning of an exciting journey for the tourism sector as it signals the reopening of reengagements with our key source markets after the pandemic.
‘’The Middle East has remained a lucrative and untapped market for Zimbabwe. It is a market that has great potential and will bring high value to the different sectors of tourism,’’ he said.
Chidzidzi also highlighted how Fly Emirates and Qatar Airways have played a huge role in boosting confidence for destination Zimbabwe in the Middle East.
He said with collective efforts the country can achieve its US$5 billion target by 2025.
‘’As we position destination Zimbabwe for recovery after the ravaging impact of Covid-19 to our sector, we appreciate the confidence that the two airlines have bestowed on our destination. We are optimistic that our collective approach as a sector will soon yield the much-desired results and we will be able to still attain our USD5 Billion Tourism Economy by 2025”.
Speaking about the event, Hospitality Association of Zimbabwe president Farai Chimba who will be part of the delegation paid tribute to the government for creating the opportunity.
‘’We appreciate the government of Zimbabwe through the Ministry of Environment, Climate, Tourism and Hospitality Industry for affording the sector this great opportunity to engage with the markets,” he said.
The government facilitated Zimbabwe’s presence at the 2020 Dubai Expo for the past five months and the tourism event comes as one of the highlights to all the efforts being made to reengage and reconnect with the global community.
